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Sobre este libro
Google local ads return local business links in more than a billion daily searches. Let Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. You'll learn the critical business difference between local search, paid search and search engine marketing strategies, master the components of high-converting campaigns, and get practical tips on developing effective content, positive web reviews, and social outreach. This expert guide delivers the tools to build an entire local marketing campaign for your local business.