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Sobre este libro
THE POWER OF ETHICAL MANAGEMENT proves that you don't have to cheat to win. It shows how to bring integrity back into business. It offers hard-hitting, practical and ethical strategies that build profits, productivity and long-term success. Written as a parable this simple book gives you an immensely useful set of tools; from a three-step 'Ethics Check' that helps you evalutate any action or decision, to the Five Ps' of ethical behaviour which will clarify your purpose and your goals. This is no theoretical treatise: peale and Blanchard speak from their enormous and unique experience, and show how integrity pays.