THE BUSINESS INVESTOR

THE BUSINESS INVESTOR explains in practical terms how to understand Warren Buffett’s investment hurdle rate, drawing on Buffett’s own documented words. The book lays out a structured framework that takes the reader from mindset to methodology and is intended for investors who want to think and act like long-term business owners. Inspired by Benjamin Graham’s investment principles, this guide examines Warren Buffett’s approach to owning great businesses run by excellent management and investing only when return requirements are met. The focus is on long-term results grounded in a company’s underlying earnings and capital allocation discipline. The book also introduces a structured tool designed to help investors analyze and reflect on their own investment profile and circle of competence. This framework was developed by Peter Gustafson through his lectures in Omaha, Nebraska, at the executive seminar titled 'The Genius of Warren Buffett'.