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Sobre este libro
Essence: Co-founder and first CEO of Burger King, Jim McLamore, recounts the entrepreneurial journey of an international fast food chain and offers a message to today’s budding entrepreneur.This book aims to cover the life of Jim McLamore and the rise of Burger King from the mid-50s through his death in 1996 through the ups and downs of entrepreneurship and the growth of a company, both good and bad. Additionally, it dives into what to do after success/sale and how to live a full and good life with memories from people he impacted.