Social Media Analytics Strategy: Using Data to Optimize Business Performance

Part I: Data.- Chapter 1: Social Media Data.- Chapter 2: From Data to Insights.- Chapter 3: Luis Madureira.- Part II: Defining Analytics in Social Media and Types of Analytics Tools.- Chapter 4: Analytics in Social Media.- Chapter 5: Dedicated vs. Hybrid Tools.- Chapter 6: Alexander and Frederik Peiniger.- Part III: Differences of Social Media Networks.- Chapter 7: Social Network Landscape.- Chapter 8: Tam Su.- Part IV: The Analytics Process.- Chapter 9: The Analytics Process.- Chapter 10: Armando Terribili.- Part V: Metrics, Dashboards, and Reports.- Chapter 11: Metrics.- Chapter 12: Dashboards.- Chapter 13: Reports.- Chapter 14: Milan Veverka.- Part VI: Strategy and Tactics.- Chapter 15: Strategy.- Chapter 16: Tactics.- Chapter 17: Michael Wu.- Part VII: The Future.- Chapter 18: Prescriptive Analytics.- Chapter 19: The Future of Social Media Analytics.-