High Tolerance: The Intoxicating World of Alcohol Marketing

Sip on This #1 Best-Seller. Ella Parlor doesn’t just market cocktails—she's helped design the playbook behind the brands you can’t stop ordering. A force behind more than $1B in beverage sales, Ella brings you High Tolerance: a brutally honest, often hilarious look inside the alcohol marketing machine from someone who helped build it. With chapter titles like "Win or Lose, We Booze" and "Uncomfortably Numb," this book pulls back the curtain on the boardrooms, late nights, and blurred boundaries behind America’s drinking culture, and the people paid to make it look glamorous. This is NOT a preachy sober memoir. Ella wrote most of it with a cocktail in hand. This is a sharp, unfiltered mix of industry insider intel and personal reckoning. What you’ll get inside: A Marketing Playbook They Don't Teach in Business School – Why flashy campaigns fall flat, and what actually builds lasting brand loyalty. A Reality Check on the Booze Business – How brands target more than your wallet, they tap into your psychology. The Sober-Curious Take – Ella isn’t in recovery, but she’s rethinking what “healthy” really means in a world that profits from excess. What readers are saying: “Hilarious and heartbreaking... a must-read for anyone needing a personal or professional reset.” “A refreshing take on business leadership.” “Ella's voice is both sharp and deeply human. It sticks with you.” Whether you're in the alcohol industry, curious about it, or questioning your own consumption—High Tolerance will forever change the way you see alcohol. Learn more at EllaParlor.com #ihaveHighTolerance #AlcoholMarketing #IndustryInsider #SoberCurious