Health Communication: Theoretical and Critical Perspectives

Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication to ensure effective practice. This book sets out a new critical agenda, clearly situating health communication within its social context. It provides a critical overview of three key disciplinary areas – education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues of power, ethics and inequality throughout the text. This book will be valuable for students at all levels who require a critical perspective as well as practitioners in health communication and health promotion. With reference to detailed examples and annotated suggestions for further reading, this book is an accessible resource for analysing contemporary health communication.