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5,45 € Envío 0,99 €Total 6,44 € 2 días
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Sobre este libro
Export & Expand is a practical guide to taking your business global. It is written for consumer focused companies and is based on the author's 22 years of experience working with FMCG, healthcare, retail and distributors in Asia-Pacific and the Middle East.The book covers the 8 essential steps in expanding globally from prioritising export markets, deciding who to target, finding the right Go-to-Market partners, product development and branding, the export team, selling and negotiation, marketing for sell-thru and creating a robust export business plan.