Comparativa de precios
-
Amazon
Mejor opción
161,08 € Envío gratisTotal 161,08 € 2 días
Compras directamente en la tienda oficial, al mismo precio que yendo por tu cuenta. Los precios y la disponibilidad pueden variar; cada oferta indica cuándo se consultó su precio si no es reciente.
Sobre este libro
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to use choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.