CAPTURING VALUE: The Definitive Guide to Transforming SaaS Pricing and Unshackling Growth

Unlock the Full Potential of Your SaaS Product with Strategic Pricing. Innovative products create immense value for their customers. Strategic pricing is the art of capturing that value. In this essential guide, pricing expert James D. Wilton shares his most valuable insights from more than a decade of transforming pricing strategies for startups and tech giants alike. With over 20,000 hours of hands-on experience at Monevate and McKinsey & Company, Wilton is recognized as one of the worldʼs leading authorities on SaaS pricing. Discover: • The core principles of effective pricing strategy • How to optimize packaging, metrics, and discounting • Real-world case studies from Wiltonʼs extensive consulting career • Step-by-step guidance for building and implementing your strategy • Cutting-edge pricing models to inspire innovation Whether youʼre a startup founder or a seasoned executive, Capturing Value provides the knowledge and tools you need to: • Capture the true value of your product • Accelerate revenue growth • Boost your companyʼs valuation Capture your value! Master the art and science of SaaS pricing with this insightful, accessible, and entertaining guide. Your top and bottom lines will thank you.