Brands Don't Win: How Transcenders Change the Game

Winner of nine national and international book awards, including “Best Business Book” in 2021 and 2022 How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Halo Top and Seedlip have a secret system for winning. These and other “Transcender” companies do NOT play the traditional brand game that every other company plays; they create their own game and force competitors to play by their rules. Brands Don’t Win reveals the proven, practical three-step Transcender System that leading companies use to transcend their rivals and own their markets. Learn step-by-step how to use and apply the Transcender System, considered by top executives to be the world’s most powerful winning system for companies and their products. Brands Don’t Winis an Amazon #1 Bestseller and has won nine national and international book awards, including: “Best Business Book” - Independent Press Award (2022) “Best Business Strategy Book” - Pinnacle Book Achievement Award (2022) “Best Sales/PR/Marketing Book” - Independent Press Award (2022) “Best Communications/Public Relations Business Book.” - International Book Award (2022) “Best Business Book” - Firebird Book Award (2021) “Best Business Book” -New England Book Festival Award (2021) Brands Don’t Winhas been featured in the Top Reading Lists in Forbes Magazine, Inc. Magazine, and Entrepreneur Magazine as well as other leading business media outlets and podcasts.