AI-Commerce: The End of Ecommerce: The Uncomfortable Truth About How Artificial Intelligence Is Replacing the Old Digital Economy

After the wheel, the printing press, electricity, the computer—comes artificial intelligence. In this new era, e-commerce is dying. Born as a promise of the future, e-commerce is already a relic. It was a revolution. Now it is merely a transition. Search engines, selling platforms, and shopping carts now belong to the archaeological field of the digital age. AI does not improve e-commerce—it absorbs it. In this new order, the consumer vanishes behind their algorithmic double. Purchasing is no longer a decision: it is a consequence. This book makes a clear statement: the extinction of e-commerce is a certainty. What many sense but dare not articulate, I affirm: AI is not the future of online commerce. It is its end. This book is not a eulogy. It is e-commerce's death certificate. Marco DA CRUZ Dr. Marco Da Cruz holds a PhD in Digital Marketing Science and has been an e-commerce entrepreneur for over two decades, founding hairStore.fr. He combines scientific rigor with entrepreneurial vision to question the future of a model he himself helped build. Both researcher and practitioner, he embodies a rare dual perspective: academic excellence and hands-on experience. For more than twenty-six years, he has observed, experimented with, and transformed online business models. His doctoral research, focused on automation and artificial intelligence applied to marketing, fuels a radical conviction: e-commerce, in its current form, is no longer the future—it is an era already past.